Sample conversations — written by Onward, with invented members. Onward is in a private preview.Request early access
Onward
Searching for a business

What do owners actually want to hear in a first message?

Nia O.BuyerIdentifiedOct 20, 2026

I keep rewriting my first message to owners. Too long and it reads like a cover letter, too short and it reads like a broker blast. Owners: what made you answer?

2 answers

Iron Compass 731OwnerAutomotiveQualifiedOct 21, 2026Helpful

That you'd actually looked at my business, not businesses like it. One specific thing you noticed, why it matters to you, and what you'd want to keep. That's it.

Cedar Ridge 388OwnerProperty & outdoor servicesQualifiedOct 22, 2026

Say who you are and what you've run before, in two lines. I can't tell anything from enthusiasm; I can from experience.

Your answer

Members answer here, under their own name and photo or anonymously. These are sample conversations between invented members.

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How the community works

Your name, or an alias

Members post under their own name and photo. Anyone can tick “Post anonymously” to post under an alias instead, with no name, no photo and no link to a profile or listing.

Experience, not advice

Members share what worked for them and why. For your own situation, the answer still comes from your attorney, accountant or lender.

No selling

No pitches and no “message me”. Brokers and other professionals are welcome to answer, and their badge says who they are.