The small business marketplace where sellers and buyers connect.
Where the legacy you built finds the person to carry it onward.
If you're selling a business
Your legacy. Your choice who carries it.
You built something that works. Now the question is who runs it next, and whether they'll look after it. Onward helps you find that person.
- See who's interested and what they'd do with the business before anyone sees your numbers.
- Talk with buyers yourself, or bring your broker along. Either way works here.
- Stay private until you're ready. Nothing goes public without your say.
If you're buying a business
Their legacy. Yours to build on.
You're not buying an asset. You're becoming the second owner of a business that already has customers, staff, and a name in its town. Onward helps you find the owner looking for someone like you.
- Share what you'd build, and let owners find you.
- Talk with owners once there's a fit, and with their broker if they choose to use one.
- Meet owners who care who takes over, and want to know who you are.
How Onward works
Start free and private.
Owners Nothing about your business is public until you decide.
Buyers Build a profile that tells owners who you are.
Learn the whole path.
Owners Ten steps, from the first decision to handing over the keys, and a free estimate of what it's worth.
Buyers Nine steps, from your first look to the closing table.
Tell your story. Look around quietly.
Owners Describe the business and the kind of person you'd hand it to. Your name and address stay sealed.
Buyers Say how you'd pay and what you'd keep the same, then see how you fit what each owner asked for.
Connect when you're ready.
Before a buyer can ask, they show who they are and how they'd pay. The owner decides who gets in, and how much they see. Already working with a broker? That's fine too.
Find out what it's worth. Then find who takes it onward.
No account, nothing shared with anyone. You get a range and a plain explanation of what moves it.
The right match starts here.
Whether you're handing a business on or taking one over.